Interview with Steve
Aoki of Dim Mak Records
aka Kid Millionaire
by June Caldwell
Steve Aoki, aka Kid Millionaire is steadily
building a rock n roll empire growing from LA to New York, and
more recently shooting out to London and Japan. Steve sets up
some of the best party club nights in LA, and somehow manages to
nab all the hottest visiting bands to come and guest D.J. His
newsletters and website are the bible for what’s up in LA every
week. His indie record label, Dim Mak is the tiny label that
roared as it seems to be hitting home runs with the U.S. release
of the likes of Bloc Party, the Kills, the Rakes, Ben Lee, and
Blood Brothers. He picked the worst possible time to visit
London, during the bombings!
We chatted after he returned. First off I wondered, how was the
London crowd compared to the LA crowd for you?
Steve: “The biggest difference between the London scene vs. the
LA scene or the U.S. scene for that matter is that British
people are more accepting of new young rock regardless of how
much money is behind a song or behind a band. It’s about
bringing in more music, more bands - and what I noticed in the
short week I was there is that with that kind of environment
better music will be created because it will get love in the
club or on mtv2, or at a place where people can hear what’s
current.
All I played in London was fast, up-tempo rock, and a lot of
Epworth Phones remixes... too many! But Phones is my favorite
remixer right now. Plus he’s a good buddy. And people danced
their shit off to the rock. That is exciting. In L.A. I mix the
rock and the hip hop a lot. Don’t get me wrong, I love hip hop
and sometimes all I want to hear is Mike Jones. But I don’t
think you can do that in the UK in a dance crowd. Can you?”
Because of the bombings that week, what was the feeling towards
you as an American?... friendly? suspicious?
Steve: “Before I came out to the UK, people around me, even some
of the most liberal heads I know, were putting fear into me. It
was so apparent to me especially when I came over and saw that
no one was talking about it or let it even disrupt their lives.
The next day I had to go on the subway and same with every other
British bloke. Americans are paranoid.”
What do you see as future ways that the London and LA music
scenes can converge more?
Steve: “The US government to give money to bands to travel
outside the US especially the smaller bands. They do that in
Sweden, Canada, and some other countries. Same with the UK. Or
some entity to start helping out smaller labels to get bands out
to the UK or vice versa. That would be nice. I’m all about the
smaller labels.”
Any other thoughts you'd like to convey to readers about
spending some time in London?
Steve: “I want to come to the UK every 6 months to get inspired
by how people really get behind music and to hear new bands from
London. I’m really excited about some new bands in London right
now, namely the Rakes who Dim Mak has recently signed in
America, White Rose Movement who I love to death, Scanners,
another great new band I saw when I was out there… AC and Terra
is a new grime group that I was checking out as well. I have
infinite amounts of love to my best friends the Kills and Bloc
Party. These two bands I give all my heart to in believing in a
small label like Dim Mak and growing with me. I love the UK and
want to come back at least once or twice a year. My favorite
environment for rock music and right now my favorite rock bands
are coming out of London.”
-June Caldwell
June Caldwell
lives amidst drawers
stuffed with an array of earplugs, clipped wristbands, and notes
scrawled on ticket stubs… splitting her time between concert
reviews, and doing radio airplay promotions for Indie bands at
Bryan Farrish Radio Promotions. She covers the LA music scene
for artrocker.com, the largest bi-weekly new music publication
in the UK, and www.fly.co.uk with her shutterbug hubby Rodger.
June’s always interested in Indie
bands looking for promotion, and can be contacted at:
junejer@gmail.com.
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