From London, UK, Concept 7 defies our concept of Brit Pop, and goes in the exact opposite direction to Industrial Techno with their latest release, ‘The Undeniable Constant’. Taut, unrelenting they push each song to the undeniable limit. Deceivingly simple industrial arrangements are clean and powerful as if they have been honed to the finest detail for maximum impact.

‘The Undeniable Constant’ creates a world to get lost in. The cover art hits you right between the eyes from the beginning, with what looks like a cross between an old school single adaptor for a turntable, and a ring of flaming blades! Evoking a futuristic techno-hell, many of the tracks would be perfect for a computer game soundtrack. Track #3 ‘Subversion’ creeps into your psyche with a dark, full sound and powerful vocals with a tinge of evil. Track #5 ‘Corporation Tank’ with urgent vocals over hard industrial irresistible dance beats, that will move you with their intensity. Track #8 ‘Tetrode’ builds a rich audio environment as large as a huge robot factory. I was bombarded with visual images listening to this, think an endless line of marching robots with a whipping metal beat pushing them forward. ‘The Undeniable Constant’ is worth several listens, there is so much going on in each song, you will be driven to listen time and time again to catch it all. If you dare enter this dark, searing world, you will be undeniably r





-June Caldwell
 

June Caldwell lives amidst drawers stuffed with an array of earplugs, clipped wristbands, and notes scrawled on ticket stubs… splitting her time between concert reviews, and doing radio airplay promotions for Indie bands at Bryan Farrish Radio Promotions. She covers the LA music scene for artrocker.com, the largest bi-weekly new music publication in the UK, and www.fly.co.uk with her shutterbug hubby Roger.

June’s always interested in Indie bands looking for promotion, and can be contacted at: junejer@gmail.com.